to express his individuality, is the surest way
of enlisting the interest and loyalty of a
creative man.

To identify the interests of employees with
the interests of the house, various plans of
profit sharing, sale of stock to employees,
pensions, insurance against sickness and accident,
and so on, have been successfully applied
by many companies.

So far as possible, responsibility for the
success of the house should be assumed by
all employees. In some way the workmen
should feel that they are in partnership with
the executives. We easily develop loyalty
for the cause for which we have taken responsibility
or rendered a service.

_Creating Loyalty to Firm itself by Educational
Campaign_

A perpetual campaign of publicity should be
maintained for the benefit of every man in the
employ of the house. In this there should be
a truthful but emphatic presentation of acts
of loyalty on the part of either employers or