his officers. A reputation for taking care of
his men is a thing to be sought in a chief
executive as well as in all underofficers.

Personal relationships should be cultivated.

In some large organizations the chief executive
may secure this personal touch with individuals
through an agent or through a department
known as the department of ``promotion and
discharge,'' ``employment,'' or ``labor.'' In
others, occasional meetings on a level of equality
may be brought about through house picnics,
entertainments, vacation camps, and so
on, where employer and employee meet each
other outside their usual business environment.

It is not worth while to attempt to develop
loyalty to the house until there has been
developed a loyalty to the personalities
representing the house. Loyalty in business is
in the main a reciprocal relationship. The
way to begin it is for the chief to be loyal to
his subordinates and to see to it that all officers
are loyal to their inferiors. When loyalty
from above has been secured, loyalty from the
ranks may readily be developed.

The personality of the worker must be
respected by the employer. ``Giving a man