The Complete English Tradesman (1839 ed.) by Daniel Defoe
page 73 of 396 (18%)
page 73 of 396 (18%)
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throng of old shopkeepers, as they call them, namely, out-of-fashion
things: but in other trades it is much more a needful caution; a few goods, and a quick sale, is the beauty of a tradesman's warehouse, or shop either; and it is his wisdom to keep himself in that posture that his payments may come in on his front as fast as they go out in his rear; that he may be able to answer the demands of his merchants or dealers, and, if possible, let no man come twice for his money. The reason of this is plain, and leads me back to where I began; credit is stock, and, if well supported, is as good as a stock, and will be as durable. A tradesman whose credit is good, untouched, unspotted, and who, as above, has maintained it with care, shall in many cases buy his goods as cheap at three or four months' time of payment, as another man shall with ready money--I say in some cases, and in goods which are ordinarily sold for time, as all our manufactures, the bay trade excepted, generally are. He, then, that keeps his credit unshaken, has a double stock--I mean, it is an addition to his real stock, and often superior to it: nay, I have known several considerable tradesmen in this city who have traded with great success, and to a very considerable degree, and yet have not had at bottom one shilling real stock; but by the strength of their reputation, being sober and diligent, and having with care preserved the character of honest men, and the credit of their business, by cautious dealing and punctual payments, they have gone on till the gain of their trade has effectually established them, and they have raised estates out of nothing. But to return to the dark side, namely, over-trading; the second danger is the giving too much credit. He that takes credit may give credit, but |
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