realize the importance of making the best impression possible. So,
however, he tries, he cannot get his deserved chances to succeed. He
could secure them _easily_ if he comprehended the selling process of the
master salesman, and used it with skill. This process of masterly
selling is the key to certain success for the fully qualified man in any
vocation.

[Sidenote: Making and Governing One's Own Good Luck]

A capable applicant will invariably be given a chance to succeed, if he
takes the best that is in him to a man who has need of such services as
he could render, and then _sells the true idea of his ability_. He has
mastered _all four principal elements of the complete secret of certain
success_. Consequently he is able to create and to control his
opportunities to succeed. He makes and governs his own good luck.

Everywhere the most desirable positions in the business world are in
need of men who can fill them. Only the poorer jobs are crowded. But
when Opportunity has to seek the man, the _right_ one is often
overlooked. The golden chance is gained by another--less qualified and
less worthy, perhaps; but _a better salesman of himself_. The fully
competent man, however, can _assure_ his success by becoming proficient
in selling true ideas of his best capability in the right market or
field of service. The master salesman of himself makes his own chances
to succeed, and therefore runs no risk of being overlooked by
Opportunity.

[Sidenote: Success Way Is Charted]

Master salesmen of ideas about "goods" use _particular selling