You have countless opportunities daily to make use of the selling
process. In each expression of yourself--in your every word, tone, and
act--you convey _some_ idea of your particular character and ability.
You should _know how_ to make _true, attractive_ impressions of your
_best_ self; and how to avoid making _untrue_ and _unfavorable_
impressions by what you do and say. Then, when you have _learned_ the
most effective _way_ to sell ideas about yourself that you want other
people to have, it is necessary that you _use_ the selling process
consciously all the time until you grow into the habit of using it
unconsciously, as your second nature. Once you are accustomed to _acting
the salesman continually_, it will be no more difficult for _you_ to be
"always on the job" selling right ideas of your qualifications for
success, than it is for the _professional_ user of the selling process
to be a salesman "every minute."

[Sidenote: Your "Goods of Sale"]

As already has been emphasized, "the goods of sale" in your case are
your _best_ capabilities. You need first of all to _know_ your true
self, before you can sell true ideas about your qualifications for
success. Your _true_ self is your _best_ self. You are untrue to
yourself, you balk your own ambition to succeed, unless you develop to
the _utmost of your capacity_ your particular salable qualities.

You do not need qualities _you_ now wholly lack. You should not attempt
to "salt" the gold mine in yourself with the characteristics of _other_
men who have succeeded by the development and use of capabilities that
were natural to _them_, but that would be unnatural to _you_. It is
worse than futile--it is foolish for you to imitate anybody else. Just
be _your_ best self. Make the most of what _you_ have that is salable.