You require no more to assure your success.

[Sidenote: Selling the Truth About Your Best Self]

Every individual has distinct characteristics, and is capable of doing
particular things, of which he may be genuinely proud if he fully
develops and uses his personal qualifications. _When all the truth about
his best possible self is skillfully made known to others_, chances for
success are certain to be opened to the ambitious man. If he lacks the
salesmanship key, the doors of opportunity may always remain closed,
however well he deserves to be welcomed.

_You_ possess "goods of sale" that have real _quality_, that are
_durable_, that will render _service_ and afford pleasurable
satisfaction to others. _Your_ goods can be sold as _surely_ as quality
phonographs, durable automobile tires, serviceable clothes, or pleasing
books.

Maybe you can "deliver the goods" with smiles, or hearty tones, or ready
acts of kindness. Any one can easily be friendly. But have you developed
_all your ability_ to smile genuinely? Have you cultivated the hearty
tone of real kindness so that now it is _unnatural_ for you ever to
speak in any other way? Do you perform friendly acts of consideration
for others on _every_ occasion, as second nature?

If your honest answers to such questions must be negative, you are not
a good salesman of your best self all the time.

[Sidenote: Your Salable Qualities]