NOVELTY. When a person, object, or circumstance is unique, it arouses an
unusual degree of interest. The first person to accomplish something out
of the ordinary, the first event of its kind, the first of anything,
arrests attention.

Closely associated with the unique is the extraordinary, the curious. If
not absolutely the only one of its kind, a thing may still be
sufficiently unusual to excite an uncommon degree of interest. Novelty
has a perennial charm. Careful study of a subject is often necessary to
reveal the novel and extraordinary phase of it that can best be
emphasized.

MYSTERIES. The fascination for the human mind of whatever baffles it is
so well known that it scarcely needs elaboration. Mysteries, whether
real or fictitious, pique curiosity. Even the scholar and the practical
man of affairs find relaxation in the mystery of the detective story.
Real life often furnishes events sufficiently mysterious to make a
special feature story that rivals fiction. Unexplained crimes and
accidents; strange psychical phenomena, such as ghosts, presentiments,
spiritism, and telepathy; baffling problems of the scientist and the
inventor--all have elements of mystery that fascinate the average
reader.

ROMANCE. The romance of real life is quite as interesting as that of
fiction. As all the world loves a lover, almost all the world loves a
love story. The course of true love may run smooth or it may not; in
either case there is the romantic appeal. To find the romantic element
in a topic is to discover a perennial source of attraction for all
classes of readers.