ADVENTURE. Few in number are the persons who will not gladly escape
from humdrum routine by losing themselves in an exciting tale of
adventure. The thrilling exploits in real life of the engineer, the
explorer, the soldier of fortune, the pioneer in any field, hold us
spellbound. Even more commonplace experiences are not without an element
of the adventurous, for life itself is a great adventure. Many special
feature stories in narrative form have much the same interest that is
created by the fictitious tale of adventure.

CONTESTS FOR SUPREMACY. Man has never lost his primitive love of a good
fight. Civilization may change the form of the contest, but fighting to
win, whether in love or politics, business or sport, still has a strong
hold on all of us. Strikes, attempted monopolies, political revolutions,
elections, championship games, diplomacy, poverty, are but a few of the
struggles that give zest to life. To portray dramatically in a special
article the clash and conflict in everyday affairs is to make a
well-nigh universal appeal.

CHILDREN. Because we live in and for our children, everything that
concerns them comes close to our hearts. A child in a photo-drama or in
a news story is sure to win sympathy and admiration. The special feature
writer cannot afford to neglect so vital a source of interest. Practical
articles on the care and the education of children also have especial
value for women readers.

ANIMALS. Wild or tame, at large or in captivity, animals attract us
either for their almost human intelligence or for their distinctively
animal traits. There are few persons who do not like horses, dogs, cats,
and other pets, and fewer still who can pass by the animal cages at the