_Assume Mastery Over Your Audience_

In public speech, as in electricity, there is a positive and a negative
force. Either you or your audience are going to possess the positive
factor. If you assume it you can almost invariably make it yours. If you
assume the negative you are sure to be negative. Assuming a virtue or a
vice vitalizes it. Summon all your power of self-direction, and remember
that though your audience is infinitely more important than you, the
truth is more important than both of you, because it is eternal. If your
mind falters in its leadership the sword will drop from your hands. Your
assumption of being able to instruct or lead or inspire a multitude or
even a small group of people may appall you as being colossal
impudence--as indeed it may be; but having once essayed to speak, be
courageous. _BE_ courageous--it lies within you to be what you will.
_MAKE_ yourself be calm and confident.

Reflect that your audience will not hurt you. If Beecher in Liverpool
had spoken behind a wire screen he would have invited the audience to
throw the over-ripe missiles with which they were loaded; but he was a
man, confronted his hostile hearers fearlessly--and won them.

In facing your audience, pause a moment and look them over--a hundred
chances to one they want you to succeed, for what man is so foolish as
to spend his time, perhaps his money, in the hope that you will waste
his investment by talking dully?


_Concluding Hints_