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The Art of Public Speaking by J. Berg (Joseph Berg) Esenwein;Dale Carnagey
page 69 of 640 (10%)
been permitted to speak to you tonight and-uh-uh-I should say-er"--that
is not pausing; that is stumbling. It is conceivable that a speaker may
be effective in spite of stumbling--but never because of it.

On the other hand, one of the most important means of developing power
in public speaking is to pause either before or after, or both before
and after, an important word or phrase. No one who would be a forceful
speaker can afford to neglect this principle--one of the most
significant that has ever been inferred from listening to great orators.
Study this potential device until you have absorbed and assimilated it.

It would seem that this principle of rhetorical pause ought to be easily
grasped and applied, but a long experience in training both college men
and maturer speakers has demonstrated that the device is no more readily
understood by the average man when it is first explained to him than if
it were spoken in Hindoostani. Perhaps this is because we do not eagerly
devour the fruit of experience when it is impressively set before us on
the platter of authority; we like to pluck fruit for ourselves--it not
only tastes better, but we never forget that tree! Fortunately, this is
no difficult task, in this instance, for the trees stand thick all about
us.

One man is pleading the cause of another:

"This man, my friends, has made this wonderful sacrifice--for
you and me."

Did not the pause surprisingly enhance the power of this statement? See
how he gathered up reserve force and impressiveness to deliver the words
"for you and me." Repeat this passage without making a pause. Did it
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