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The Art of Public Speaking by J. Berg (Joseph Berg) Esenwein;Dale Carnagey
page 72 of 640 (11%)

When your country cousins come to town, the noise of a passing car will
awaken them, though it seldom affects a seasoned city dweller. By the
continual passing of cars his attention-power has become deadened. In
one who visits the city but seldom, attention-value is insistent. To him
the noise comes after a long pause; hence its power. To you, dweller in
the city, there is no pause; hence the low attention-value. After riding
on a train several hours you will become so accustomed to its roar that
it will lose its attention-value, unless the train should stop for a
while and start again. If you attempt to listen to a clock-tick that is
so far away that you can barely hear it, you will find that at times you
are unable to distinguish it, but in a few moments the sound becomes
distinct again. Your mind will pause for rest whether you desire it to
do so or not.

The attention of your audience will act in quite the same way. Recognize
this law and prepare for it--by pausing. Let it be repeated: the thought
that follows a pause is much more dynamic than if no pause had occurred.
What is said to you of a night will not have the same effect on your
mind as if it had been uttered in the morning when your attention had
been lately refreshed by the pause of sleep. We are told on the first
page of the Bible that even the Creative Energy of God rested on the
"seventh day." You may be sure, then, that the frail finite mind of your
audience will likewise demand rest. Observe nature, study her laws, and
obey them in your speaking.


_3. Pause Creates Effective Suspense_

Suspense is responsible for a great share of our interest in life; it
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