Book-bot.com - read famous books online for free

American Newspaper by Charles Dudley Warner
page 24 of 26 (92%)
If this excess of daily miscellany is deleterious to the public, I doubt
if it will be, in the long run, profitable to the newspaper, which has a
field broad enough in reporting and commenting upon the movement of the
world, without attempting to absorb the whole reading field.

I should like to say a word, if time permitted, upon the form of the
journal, and about advertisements. I look to see advertisements shorter,
printed with less display, and more numerous. In addition to the use now
made of the newspaper by the classes called "advertisers," I expect it to
become the handy medium of the entire public, the means of ready
communication in regard to all wants and exchanges.

Several years ago, the attention of the publishers of American newspapers
was called to the convenient form of certain daily journals in South
Germany, which were made up in small pages, the number of which varied
from day to day, according to the pressure of news or of advertisements.
The suggestion as to form has been adopted bit many of our religious,
literary, and special weeklies, to the great convenience of the readers,
and I doubt not of the publishers also. Nothing is more unwieldy than our
big blanket-sheets: they are awkward to handle, inconvenient to read,
unhandy to bind and preserve. It is difficult to classify matter in them.
In dull seasons they are too large; in times of brisk advertising, and in
the sudden access of important news, they are too small. To enlarge them
for the occasion, resort is had to a troublesome fly-sheet, or, if they
are doubled, there is more space to be filled than is needed. It seems to
me that the inevitable remedy is a newspaper of small pages or forms,
indefinite in number, that can at any hour be increased or diminished
according to necessity, to be folded, stitched, and cut by machinery.

We have thus rapidly run over a prolific field, touching only upon some
DigitalOcean Referral Badge