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Fanny Herself by Edna Ferber
page 187 of 415 (45%)
Fanny took a chair facing the two men, and crossed her trim
blue serge knees, and folded her hands in her lap. A deep
pink glowed in her cheeks. Her eyes were very bright. All
the Molly Brandeis in her was at the surface, sparkling
there. And she looked almost insultingly youthful.

"You--you want me to talk?"

"We want you to talk. We have time for just three-quarters
of an hour of uninterrupted conversation. If you've got
anything to say you ought to say it in that time. Now, Miss
Brandeis, what's the trouble with the Haynes-Cooper infants'
wear department?"

And Fanny Brandeis took a long breath

"The trouble with the Haynes-Cooper infants' wear department
is that it doesn't understand women. There are millions of
babies born every year. An incredible number of them are
mail order babies. I mean by that they are born to tired,
clumsy-fingered immigrant women, to women in mills and
factories, to women on farms, to women in remote
villages. They're the type who use the mail order method.
I've learned this one thing about that sort of woman: she
may not want that baby, but either before or after it's born
she'll starve, and save, and go without proper clothing, and
even beg, and steal to give it clothes--clothes with lace on
them, with ribbon on them, sheer white things. I don't know
why that's true, but it is. Well, we're not reaching them.
Our goods are unattractive. They're packed and shipped
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