Acres of Diamonds: our every-day opportunities by Russell Herman Conwell
page 42 of 191 (21%)
page 42 of 191 (21%)
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driftwood stuck on the back of the head, or the
side of the neck, like a rooster with only one tail feather left. But in John Jacob Astor's day there was some art about the millinery business, and he went to the millinery-store and said to them: ``Now put into the show-window just such a bonnet as I describe to you, because I have already seen a lady who likes such a bonnet. Don't make up any more until I come back.'' Then he went out and sat down again, and another lady passed him of a different form, of different complexion, with a different shape and color of bonnet. ``Now,'' said he, ``put such a bonnet as that in the show window.'' He did not fill his show-window up town with a lot of hats and bonnets to drive people away, and then sit on the back stairs and bawl because people went to Wanamaker's to trade. He did not have a hat or a bonnet in that show-window but what some lady liked before it was made up. The tide of custom began immediately to turn in, and that has been the foundation of the greatest store in New York in that line, and still exists as one of three stores. Its fortune was made by John Jacob Astor after they had failed in business, not by giving them any more money, but by finding out what the ladies liked for bonnets before they wasted any material in making them up. I tell you if a man could foresee the millinery business he could foresee anything under heaven! |
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