A Man of Samples - Something about the men he met "On the Road" by William H. Maher
page 19 of 183 (10%)
page 19 of 183 (10%)
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through with his customer he came forward and met me pleasantly, spoke
well of our house, but said he was just getting in a bill of revolvers and cartridges, and needed nothing in our line. There was something about him that made me like him at once, and I had the feeling that I was making a pleasant impression upon him. We chatted about Pittsburg, about gun houses, about the cutting going on in prices, and the general dullness in all business. I think that when I went out of the store I had more respect for him as a man and as a merchant than I had for the two who had bought of me. Had he needed any goods, I would have given him my lowest prices at the first word. As I was walking back to the hotel I suddenly remembered that he was just the man to buy a certain pocket-knife that we had lately taken hold of, and I went back to speak about it to him. "Are you sending goods here to any one?" he asked. "Yes, two bills." "Then send me a dozen." I thanked him, and went off feeling better. The chances are always decidedly in your favor of selling a man whom you have sold before. The dealer who lets you leave town without an order this trip will let you go twice as readily the next time. I like to get him down in my order book even though it is for some very trifling thing, because of the influence it will have on the future. I went to the hotel, copied off my orders, and mailed them, feeling that I had done extra well, and then sauntered leisurely to the depot. |
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