given a broad and comprehensive view of the general objects to be
attained and the means which will be employed. They should fully realize
before starting on their work and should never lose sight of the fact
that the great object of the new organization is to bring about two
momentous changes in the men:

First. A complete revolution in their mental attitude toward their
employers and their work.

Second. As a result of this change of feeling such an increase in their
determination and physical activity, and such an improvement in the
conditions under which the work is done as will result in many cases in
their turning out from two to three times as much work as they have done
in the past.

First, then, the men must be brought to see that the new system changes
their employers from antagonists to friends who are working as hard as
possible side by side with them, all pushing in the same direction and
all helping to bring about such an increase in the output and to so
cheapen the cost of production that the men will be paid permanently
from thirty to one hundred per cent more than they have earned in the
past, and that there will still be a good profit left over for the
company. At first workmen cannot see why, if they do twice as much work
as they have done, they should not receive twice the wages. When the
matter is properly explained to them and they have time to think it
over, they will see that in most cases the increase in output is quite
as much due to the improved appliances and methods, to the maintenance
of standards and to the great help which they receive from the men over
them as to their own harder work. They will realize that the company
must pay for the introduction of the improved system, which costs