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Philip Dru Administrator : a Story of Tomorrow 1920 - 1935 by Edward Mandell House
page 65 of 215 (30%)
would have been fooled himself, had not Selwyn informed him in advance
of each move as it was made.

After the nomination, Selwyn had trusted men put in charge of the
campaign, which he organized himself, though largely under cover. The
opposition party had every reason to believe that they would be
successful, and it was a great intellectual treat to Selwyn to overcome
their natural advantages by the sheer force of ability, plus what money
he needed to carry out his plans. He put out the cry of lack of funds,
and indeed it seemed to be true, for he was too wise to make a display
of his resources. To ward heelers, to the daily press, and to
professional stump speakers, he gave scant comfort. It was not to such
sources that he looked for success.

He began by eliminating all states he knew the opposition party would
certainly carry, but he told the party leaders there to claim that a
revolution was brewing, and that a landslide would follow at the
election. This would keep his antagonists busy and make them less
effective elsewhere.

He also ignored the states where his side was sure to win. In this way
he was free to give his entire thoughts to the twelve states that were
debatable, and upon whose votes the election would turn. He divided
each of these states into units containing five thousand voters, and, at
the national headquarters, he placed one man in charge of each unit. Of
the five thousand, he roughly calculated there would be two thousand
voters that no kind of persuasion could turn from his party and two
thousand that could not be changed from the opposition. This would
leave one thousand doubtful ones to win over. So he had a careful poll
made in each unit, and eliminated the strictly unpersuadable party men,
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