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Philip Dru Administrator : a Story of Tomorrow 1920 - 1935 by Edward Mandell House
page 66 of 215 (30%)
and got down to a complete analysis of the debatable one thousand.
Information was obtained as to their race, religion, occupation and
former political predilection. It was easy then to know how to reach
each individual by literature, by persuasion or perhaps by some more
subtle argument. No mistake was made by sending the wrong letter or the
wrong man to any of the desired one thousand.

In the states so divided, there was, at the local headquarters, one man
for each unit just as at the national headquarters. So these two had
only each other to consider, and their duty was to bring to Rockland a
majority of the one thousand votes within their charge. The local men
gave the conditions, the national men gave the proper literature and
advice, and the local man then applied it. The money that it cost to
maintain such an organization was more than saved from the waste that
would have occurred under the old method.

The opposition management was sending out tons of printed matter, but
they sent it to state headquarters that, in turn, distributed it to the
county organizations, where it was dumped into a corner and given to
visitors when asked for. Selwyn's committee used one-fourth as much
printed matter, but it went in a sealed envelope, along with a cordial
letter, direct to a voter that had as yet not decided how he would vote.

The opposition was sending speakers at great expense from one end of
the country to the other, and the sound of their voices rarely fell on
any but friendly and sympathetic ears. Selwyn sent men into his units to
personally persuade each of the one thousand hesitating voters to
support the Rockland ticket.

The opposition was spending large sums upon the daily press. Selwyn used
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