Philip Dru Administrator : a Story of Tomorrow 1920 - 1935 by Edward Mandell House
page 66 of 215 (30%)
page 66 of 215 (30%)
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and got down to a complete analysis of the debatable one thousand.
Information was obtained as to their race, religion, occupation and former political predilection. It was easy then to know how to reach each individual by literature, by persuasion or perhaps by some more subtle argument. No mistake was made by sending the wrong letter or the wrong man to any of the desired one thousand. In the states so divided, there was, at the local headquarters, one man for each unit just as at the national headquarters. So these two had only each other to consider, and their duty was to bring to Rockland a majority of the one thousand votes within their charge. The local men gave the conditions, the national men gave the proper literature and advice, and the local man then applied it. The money that it cost to maintain such an organization was more than saved from the waste that would have occurred under the old method. The opposition management was sending out tons of printed matter, but they sent it to state headquarters that, in turn, distributed it to the county organizations, where it was dumped into a corner and given to visitors when asked for. Selwyn's committee used one-fourth as much printed matter, but it went in a sealed envelope, along with a cordial letter, direct to a voter that had as yet not decided how he would vote. The opposition was sending speakers at great expense from one end of the country to the other, and the sound of their voices rarely fell on any but friendly and sympathetic ears. Selwyn sent men into his units to personally persuade each of the one thousand hesitating voters to support the Rockland ticket. The opposition was spending large sums upon the daily press. Selwyn used |
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