"yellow" journals, temporarily, about one thousand per cent. What's
the answer? The answer is 'Buy to-night's papers.'"

New York, that afternoon, saw something new in advertising. That it
really was advertising was shown by the "Adv." sign, large and
plain, in both the papers which carried it. The favored journals
were the only two which indulged in "fudge" editions; that is,
editions with glaring red-typed inserts of "special" news. On the
front page of each, stretching narrowly across three columns, was a
device showing a tiny mapped outline in black marked Bridgeport,
Conn., and a large skeleton draft of Manhattan Island showing the
principal streets. From the Connecticut city downward ran a line of
dots in red. The dots entered New York from the north, passed down
Fourth Avenue to the south side of Union Square, turned west and
terminated. Beneath this map was the legend, also in red:

WATCH THE LINE ADVANCE IN LATER EDITIONS

It was the first time in the records of journalism that the "fudge"
device had been used in advertising.

Great was the rejoicing of the "newsies" when public curiosity made
a "run" upon these papers. Greater it grew when the "afternoon
edition" appeared, and with their keen business instinct, the
urchins saw that they could run the price upward, which they
promptly did, in some cases even to a nickel. This edition carried
the same "fudge" advertisement, but now the red dots crossed over to
Fifth Avenue and turned northward as far as Twenty-third Street.
The inscription was: