UPWARD AND ONWARD
SEE NEXT EXTRA

For the "Night Extra" people paid five, ten, even fifteen cents.
Rumor ran wild. Other papers, even, look the matter up as news, and
commented upon the meaning of the extraordinary advertisement. This time,
the red-dotted line went as far up Fifth Ave title as Fiftieth Street.
And the legend was ominous:

WHEN I TURN, I STRIKE

That was all that evening. The dotted line did not turn.

Keen as newspaper conjecture is, it failed to connect the "red-line
maps," with the fame of which the city was raging, with an item of
shipping news printed in the evening papers of the following day:

CLEARED--For South American Ports, steam
yacht Electra, New York. Owner John M. Colwell.

And not until the following morning did the papers announce that
President Colwell, of the Canned Meat Trust, having been ordered by
his physician on a long sea voyage to refurbish his depleted nerves,
after closing his house on West Fifty-first Street, had sailed in
his own yacht. The same issue carried a few lines about the "freak
ads." which had so sensationally blazed and so suddenly waned from
the "yellows." The opinion was offered that they represented the
exploitation of some new brand of whisky which would announce itself
later. But that announcement never came, and President Colwell
sailed to far seas, and Mr. Curtis Fleming came to New York, keen