them. No fitting of any kind is required, and it would certainly seem
that two Fords standing side by side, looking exactly alike and made so
exactly alike that any part could be taken out of one and put into the
other, would be alike. But they are not. They will have different road
habits. We have men who have driven hundreds, and in some cases
thousands of Fords and they say that no two ever act precisely the
same--that, if they should drive a new car for an hour or even less and
then the car were mixed with a bunch of other new ones, also each driven
for a single hour and under the same conditions, that although they
could not recognize the car they had been driving merely by looking at
it, they could do so by driving it.

I have been speaking in general terms. Let us be more concrete. A man
ought to be able to live on a scale commensurate with the service that
he renders. This is rather a good time to talk about this point, for we
have recently been through a period when the rendering of service was
the last thing that most people thought of. We were getting to a place
where no one cared about costs or service. Orders came without effort.
Whereas once it was the customer who favored the merchant by dealing
with him, conditions changed until it was the merchant who favored the
customer by selling to him. That is bad for business. Monopoly is bad
for business. Profiteering is bad for business. The lack of necessity to
hustle is bad for business. Business is never as healthy as when, like a
chicken, it must do a certain amount of scratching for what it gets.
Things were coming too easily. There was a let-down of the principle
that an honest relation ought to obtain between values and prices. The
public no longer had to be "catered to." There was even a "public be
damned" attitude in many places. It was intensely bad for business. Some
men called that abnormal condition "prosperity." It was not prosperity--
it was just a needless money chase. Money chasing is not business.