It is very easy, unless one keeps a plan thoroughly in mind, to get
burdened with money and then, in an effort to make more money, to forget
all about selling to the people what they want. Business on a
money-making basis is most insecure. It is a touch-and-go affair, moving
irregularly and rarely over a term of years amounting to much. It is the
function of business to produce for consumption and not for money or
speculation. Producing for consumption implies that the quality of the
article produced will be high and that the price will be low--that the
article be one which serves the people and not merely the producer. If
the money feature is twisted out of its proper perspective, then the
production will be twisted to serve the producer.

The producer depends for his prosperity upon serving the people. He may
get by for a while serving himself, but if he does, it will be purely
accidental, and when the people wake up to the fact that they are not
being served, the end of that producer is in sight. During the boom
period the larger effort of production was to serve itself and hence,
the moment the people woke up, many producers went to smash. They said
that they had entered into a "period of depression." Really they had
not. They were simply trying to pit nonsense against sense which is
something that cannot successfully be done. Being greedy for money is
the surest way not to get it, but when one serves for the sake of
service--for the satisfaction of doing that which one believes to be
right--then money abundantly takes care of itself.

Money comes naturally as the result of service. And it is absolutely
necessary to have money. But we do not want to forget that the end of
money is not ease but the opportunity to perform more service. In my
mind nothing is more abhorrent than a life of ease. None of us has any