BUILDS UP STEADY TRADE

HANDLES COMPLAINTS
ADJUSTS
INVESTIGATES
MAKES CAPITAL OUT OF COMPLAINTS
WINS BACK CUSTOMERS

DEVELOPS PRESTIGE
GIVES PERSONALITY TO BUSINESS
BUILDS UP GOOD WILL
PAVES WAY FOR NEW CUSTOMERS

_The practical uses of the business letter are almost infinite:
selling goods, with distant customers, developing the prestige of
the house--there is handling men, adjusting complaints, collecting
money, keeping in touch scarcely an activity of modern business that
cannot be carried on by letter_

* * * * *

Do you find it necessary to adjust the complaint of a client or a
customer? A diplomatic letter at the first intimation of
dissatisfaction will save many an order from cancellation. It will
soothe ruffled feelings, wipe out imagined grievances and even lay
the basis for firmer relations in the future.

So you may run the gamut of your own business or any other. At every
point that marks a transaction between concerns or individuals, you
will find some way in which the letter rightly used, can play a