| | 3. CAPACITY --| 2. EQUIPMENT
| | | 3. FACILITIES FOR
| | \ HANDLING ORDER
| |
| | / 1. NEW CAMPAIGNS
| \ 4. METHODS --| 2. ADVERTISING
| \ 3. AGGRESSIVENESS
|
| / 1. METHODS
| |
|- 4. OTHER METHODS--| 2. ADVERTISING
| (NOT |
| COMPETITORS) \ 3. SALES CAMPAIGNS
|
| / 1. METHODS
| / 1. SUPPLY HOUSES --\ 2. CAPACITY
| |
| | 2. GENERAL MARKET
\- 5. MISCELLANEOUS--| CONDITIONS
|
| 3. CURRENT EVENTS
|
| 4. ADVERTISING IN
\ GENERAL MAGAZINES

* * * * *

Gathering the information is apt to be wasted effort unless it is
classified and kept where it is instantly available. A notebook for
ideas should always be at hand and men who write important sales