* * * * *


"Don't you want to know how to add two thousand square feet of
display to some department of your store in exchange for twenty feet
of wall?"

* * * * *

"Yes, there is a mighty good opening in your territory for hustling
salesmen. You will receive a complete outfit by express so you can
start at once."

* * * * *

Keep the interest of the reader in mind. No matter how busy he is,
he will find time to read your letter if you talk about his problems
and his welfare.

Some correspondents, having taken only the first lesson in business
letter writing, over-shoot the mark with a lot of "hot air" that is
all too apparent. Here is the opening paragraph from one of these
writers:


"By the concise and business-like character of your letter of
inquiry we know that you would be very successful in the sale of our
typewriters. This personal and confidential circular letter is sent
only to a few of our selected correspondents whom we believe can be
placed as general agents."