never handled a saw or planer.

It may be laid down as a principle that long description should
ordinarily be made in circulars, folders or catalogues that are
enclosed with the letter or sent in a separate envelope, but
sometimes it is desirable to emphasize certain points in the letter.
Happy is the man who can eject enough originality into this
description to make it easy reading. The majority of correspondents,
in describing the parts of an automobile, would say:


"The celebrated Imperial Wheel Bearings are used, These do not need
to be oiled oftener than once in six months."

* * * * *

A correspondent who knew how to throw light into dark places said:


"Imperial Wheel Bearings: grease twice a year and forget."

* * * * *

This "and forget" is such a clever stroke that you are carried on
through the rest of the letter, and you are not bored with the
figures and detailed description.

In a similar way a sales manager, in writing the advertising matter
for a motor cycle, leads up to his description of the motor and its
capacity by the brief statement: "No limit to speed but the law."