The letter will quietly and quickly secure the information. Knowing
the possible sources of the data you desire you can send forth half
a dozen letters and a few days later have upon your desk a
comprehensive report upon the worth and reliability of almost any
concern or individual asking credit favors. And the letter will get
this information where a representative would often fail because it
comes full-fledged in the frankness and dignity of your house.

Does your business involve in any way the collecting of money?
Letters today bring in ten dollars for every one that collectors
receive on their monotonous round of homes and cashiers' cages.
Without the collection letter the whole credit system would be
toppling about our ears.

* * * * *

THE LETTER
SELLS GOODS
DIRECT
TO CONSUMERS
TO DEALERS
TO AGENTS

INDIRECT
BUILDS UP LISTS
SECURES NAMES
ELIMINATES DEAD WOOD
CLASSIFIES LIVE PROSPECTS

OPENS UP NEW TERRITORY