sales and repeat sales; second, a lowered overhead cost for servicing,
repairing, and replacing defective machines, and third, a fairer and
lower price to the consumer because it is based on the cost of her
machine only since she is not burdened with a share of her neighbor's
repairs in your "overhead."

There is perhaps no household device operated by electricity that is
more complicated in its oiling system than the old-fashioned sewing
machine and yet the manufacturer managed to train the housewife to
ninety per cent. efficiency in caring for the machine. Therefore, well
defined and specified places for oiling should be provided for, and
decalcomaniac or otherwise permanent directions placed on all enclosed
gearings, in order that the user may continually have before her the
correct places marked for oiling. It is not enough to supply a circular
of directions: she loses it promptly as has been proved over and over
again. All important service directions must be permanent.




SOME NEEDS OF THE PRESENT AND THE FUTURE.


It is largely because there has not been a consumer demand that was
well defined that we find few equipments designed with attention to the
proper working heights. Moreover, we are convinced that it is a
decidedly difficult question to settle. However, it is possible to
group most exertions that women must practice into two classes: those
that involve upper arm muscles, as work at a sink, range, washtub, or
washing machine, etc., and secondly, exertions that involve the muscles