The Consumer Viewpoint by Mildred Maddocks
page 18 of 21 (85%)
page 18 of 21 (85%)
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It is an interesting and surprising fact that mechanical tests develop data which often interpret the results obtained under practical usage of the equipment, and the results obtained under the practical usage quite as often define the value of the mechanical data. Any effort a manufacturer may make to develop these two angles of testing will more than offset any money cost that may be added to the factory overhead. Complete testing of this character will also save ultimate consumer reactions against the completed manufactured product. It is not enough, as so many manufacturers have done, to place the appliance in a variety of homes and take the consequent "say-so." It must be remembered that it is only possible to compare an appliance when you have something to compare it with, and that something must be an appliance designed to do similar work. How many instances are there where manufacturers allow their products to go out without comparative information of this kind, just because such information is so extremely difficult to get? To all interested in or concerned with this great industry, there is one thing to be remembered above all else--study and test not only the mechanical construction and perfection of your product but know from every conceivable angle what the user or consumer is going to demand of it. If this be done, and done thoroughly, and exhaustively, you will build the appliance of the best materials obtainable, because it must wear well; of the most efficient design, because it must operate smoothly; and you cannot fail to so build it that it will do its work completely and well because you will have the measure of these values within the experience of your own investigation. The results of this care in manufacture will promptly be reflected when marketing your product in at least three ways,--first, increase of |
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