dealers alike are beginning to realize that they have an element of
danger. Thus, the confetti test for vacuum cleaners was an unfortunate
misuse of the machine. It has never convinced the woman purchaser that
it would accomplish the more trying task of removing "grimed-in" soil,
even while it fascinated her as a spectator and even while she left as
a purchaser. She doubted her own machine because of the unconvincing
test.

It was only a short time ago that in one of the trade papers dealing
with household equipment there appeared an editorial endorsement, and
an exceedingly strong one at that, of a certain dealer display which
had attracted great crowds on both sidewalk and street before the
dealer's window. The crowd had been drawn by the display of a number of
different washing machines grouped around a central machine which was
absorbing the "limelight." It had a swinging wringer and the wringer
was revolving at so rapid a rate it became plain that any woman who
stepped in the way of that particular type of wringer was doomed to a
severe blow if not a fall. The idea of the dealer in using such a
display was of the "stop-look-listen" variety, and he obtained all he
could desire of this variety of interest. But he had not safeguarded
the interest of _any_ washing machine in his window. For women
have a certain reluctance toward machinery in motion and he failed to
reckon with them as the purchasers of his washing machines. Would she
buy one in order to use the swinging wringer as an obvious menace to
herself and to her household? No.


In selecting an Iron, the woman looks for:

1. A weight of household iron that is around six pounds.