2. A general design that is easy to handle, of good balance and with
comfortable large handle grip.

3. A thin sheet metal hood; weight in hood decreases ironing efficiency.

4. A correct relation between the weight of the storage heat mass above
the heating element, and the weight of the sole plate beneath the
heating element. Upon this relation depends good ironing results.

(_If heating element should be inset in sole plate with
one-fourth inch margin, a direct heat connection between the
two masses of metal could be secured at a consequent
reduction of heat loss._)

5. Cord connections to slip in and out easily.

6. Switch in plug connection or on cord.

7. Plug connection so heat insulated as to prevent conduction of heat,
and overheating of cord at connections.


Undoubtedly if there was a prospective woman purchaser in that group in
front of the window she left to become one of the hundreds of women who
still are asking themselves the question "is a washing machine safe?"

It is not difficult to see how quickly this particular kind of
demonstration becomes a boomerang to the manufacturer. It is as true of
every type of spectacular appeal. The time has surely come to