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Death at the Excelsior - And Other Stories by P. G. (Pelham Grenville) Wodehouse
page 114 of 167 (68%)
"Nephew's devotion, you mean? Old man touched by kindly action, what?"

"Partly that, sir. But I would rely more on young Mr. Little's choice
of literature."

"That's no good. Jolly old Bingo has a kind face, but when it comes to
literature he stops at the _Sporting Times_."

"That difficulty may be overcome. I would be happy to select books for
Mr. Little to read. Perhaps I might explain my idea further?"

"I can't say I quite grasp it yet."

"The method which I advocate is what, I believe, the advertisers call
Direct Suggestion, sir, consisting as it does of driving an idea home
by constant repetition. You may have had experience of the system?"

"You mean they keep on telling you that some soap or other is the best,
and after a bit you come under the influence and charge round the
corner and buy a cake?"

"Exactly, sir. The same method was the basis of all the most valuable
propaganda during the recent war. I see no reason why it should not be
adopted to bring about the desired result with regard to the subject's
views on class distinctions. If young Mr. Little were to read day after
day to his uncle a series of narratives in which marriage with young
persons of an inferior social status was held up as both feasible and
admirable, I fancy it would prepare the elder Mr. Little's mind for the
reception of the information that his nephew wishes to marry a waitress
in a tea-shop."
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