and they have lost no time in again broadly proclaiming the virtues
of their product and its "food" value.

The slightly reduced alcoholic content of beer will still be ample
to produce a high state of intoxication if, as is usually the case,
it is consumed immoderately. In substantiation of my contention I
need but cite the irrefutable fact that a barrel of beer holding
31 gallons would still contain a whole gallon of alcohol.

Where the great danger lies is that the widely heralded reduction
of the alcoholic content and the claim of the brewers that beer
is now to be classed as a true temperance drink will tend to greatly
deceive the public and thus largely increase its consumption, in
most cases to cause "the same intoxicating effect as before."

Besides, it has already become a common practice among many misguided
drinkers to produce the desired "kick" by pouring whiskey, and even
plain alcohol into the beer.

In my opinion, therefore, the reduced alcoholic content will make
the consumption of beer still more harmful than before, because,
instead of diminishing drunkenness, it will have the opposite
effect--and the brewers will be the big gainers because the new
order of things will not only largely increase their output, but
it will also reduce the cost of production without cutting the
selling price. And, by reason of their increased output, they
will use the same amount of grain as before.

Even with the reduced alcoholic content the beer drinker will consume
more alcohol than the whiskey drinker.