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The Making of Arguments by J. H. Gardiner
page 52 of 331 (15%)
Nevertheless, even here you can get better practice by fixing on some
body of readers who might be influenced by an argument on your subject,
and addressing yourself specifically to them. You can hardly consider
the burden of proof or lay out the space which you will give to
different points in your argument unless you take into account the
present knowledge and the prepossessions of your audience on the
subject.

Where the question is large and abstract the audience may be so general
as to seem to have no special characteristics; but if you will think of
the differences of tone and attitude of two different newspapers in
treating some local subject you will see that readers always segregate
themselves into types. Even on a larger scale, one can say that the
people of the United States as a whole are optimistic and self-confident
in temper, and in consequence careless as to many minor deficiencies and
blemishes in our national polity. On a good many questions the South,
which is still chiefly agricultural, has different interests and
prepossessions from the North; and the West, being a new country, is
inclined to have less reverence for the vested rights of property as
against the rights of men, than the Eastern states, where wealth has
long been concentrated and inherited.

As one narrows down to the immediate or local questions which make the
best subjects for practice the part played by the audience becomes more
apparent. The reform of the rules of football is a good example: a few
years ago an audience of elderly people would have taken for granted the
brutality of the game, and its tendency to put a premium on unfair play;
the rules committee, made up of believers in the game, had to be
hammered at for several years before they made the changes which have so
greatly improved it. So in matters of local or municipal interest, such
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