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The Art of Public Speaking by J. Berg (Joseph Berg) Esenwein;Dale Carnagey
page 10 of 640 (01%)
Beecher was always perturbed before talking in public.

Blacksmiths sometimes twist a rope tight around the nose of a horse, and
by thus inflicting a little pain they distract his attention from the
shoeing process. One way to get air out of a glass is to pour in water.


_Be Absorbed by Your Subject_

Apply the blacksmith's homely principle when you are speaking. If you
feel deeply about your subject you will be able to think of little else.
Concentration is a process of distraction from less important matters.
It is too late to think about the cut of your coat when once you are
upon the platform, so centre your interest on what you are about to
say--fill your mind with your speech-material and, like the infilling
water in the glass, it will drive out your unsubstantial fears.

Self-consciousness is undue consciousness of self, and, for the purpose
of delivery, self is secondary to your subject, not only in the opinion
of the audience, but, if you are wise, in your own. To hold any other
view is to regard yourself as an exhibit instead of as a messenger with
a message worth delivering. Do you remember Elbert Hubbard's tremendous
little tract, "A Message to Garcia"? The youth subordinated himself to
the message he bore. So must you, by all the determination you can
muster. It is sheer egotism to fill your mind with thoughts of self when
a greater thing is there--_TRUTH_. Say this to yourself sternly, and
shame your self-consciousness into quiescence. If the theater caught
fire you could rush to the stage and shout directions to the audience
without any self-consciousness, for the importance of what you were
saying would drive all fear-thoughts out of your mind.
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